PopTarts x CBD
Branding | Strategic Design for the Kellogg Company
Collaborators: Kendall Ernst, Grace Kim, Serrino Liu, Yihan Liu, Haewon Ma, Layal Merhi.
Timeline: September - December 2022.
Personal Responsibilities & Skills:
Brand Strategy, Marketing, Product Design & Development, Brand Identity (Logo Design, Package Design), Animation.
Pop Me Up is a reimagined product based on the iconic brand Pop-Tart, designed to tackle the growing challenge of anxiety while exploring new market opportunities.
Pop Me Ups are CBD-infused pastries that blend the nostalgic comfort of Pop-Tarts with the calming effects of CBD. Crafted for convenience, these pastries offer a quick and accessible solution for stress management. Inspired by the original Pop-Tart flavors dating back to the 1960s, the product emphasizes both inclusivity and adaptability.
The marketing of Pop Me Ups adopts a direct-to-consumer (DTC) strategy, leveraging online platforms for sales and outreach while retaining full control over brand messaging and customer interactions. Pop Me Up’s website and mobile app also serve as resources, providing tips on coping strategies, mindfulness, and stress relief, creating a supportive community for consumers.
