BIKE SIGHT

Product Design

Collaborators: Arthur van Havre (Montréal, Canada), Stephanie Strifert (Cambridge, United States).

Timeline: September - October 2020 (6 weeks).

PROBLEM SPACE

Dooring is a traffic collision in which a bicyclist rides into a motor vehicle's door or is struck by a door that was opened quickly by an occupant who failed to check carefully for approaching traffic.

It causes around 22% of all bike accidents in Boston, which is the second leading cause of cycling accidents in the city. It is also a common trend across major American agglomerations. Of the 50,000 bike accidents that happen yearly in the US, around 10,000 are caused by dooring.

INTRODUCING…

 

Bike Sight is a machine vision-enabled locking mechanism installed on car side mirrors.

 
 

DESIGN PROCESS

Accidents are behind us…

FUNCTIONAL PROTOTYPE

  1. Projecting the Car Door

2. Using Artificial Intelligence to Identify Cyclists

 

3. Locking the Car Door

4. Detecting the Shock

5. Infotainment System Emergency Response

MARKETING BIKE SIGHT

Business Model

Competition & Pricing

Bike Sight Risks and Mitigation Strategies